Sales letters written by a professional copy writer have the power to persuade and convert. Video sales letters add other powerful elements that act as conversion boosters, where animated text is combined with narration to enforce the message further and trigger yet higher levels of emotions to make a sales pitch more persuasive.
Online marketing uses many techniques that broadcast TV advertising has used for years successfully. Video sales letters have been tested and proven to offer much higher conversion rates compared to text alone.
It’s the balance between great sales copy, great voice over and visually appealing presentation that joined together break the buying resistance factor and make those sought after conversions relatively easier to achieve.
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