Most video content fall under the use categories below or a mix of all together, with each having different styles of expression and presentation.
Informational, Instructional and Educational Videos: These can be in the form of periodic Q&As, screen captured or live how to videos, product tours and reviews, tutorial videos, client case studies, highlighting most important features of your products or services in the form of a short explainer video production, etc. These are all the types of videos that bring you closer to your audience by adding value content that they may benefit from and consider you an authority about the subject matter.
Awareness Raising Videos: Marketing videos is not always about selling or generating more income. It may also be used for noble causes. These videos are widely used by different organisations for various causes like raising awareness about mental health or overall health issues, drugs, drinking or gambling addictions, cancer awareness, women’s rights and tons of other causes that need a medium through which their voices are heard. Video has the ultimate power to get that message across, if the script and production is well planned and executed.
Emotionally Engaging Videos: These can be “meet the team” or employee interviews, “behind the scenes” videos, testimonials, interviews with thought leaders, free webinars, company event video snippets, live streaming on social media type videos and such, that would allow your audience to have a glimpse and an inside look of your organization and it’s human side.
Another way of using this type of videos would be through a spokesperson figure for the company that is charismatic in nature and loved by most.
If that is not an option, you may resort into creating a custom animated mascot figure that would be the star of most of your videos to promote your business through either video explainers or whiteboard animation videos.
So, in conclusion, whichever method or style of video you choose to start with, remember that it’s not a one time make and forget process and expect things to happen by magic. It requires consistency, persistence, relevance and long term dedication for the strategy to succeed.
But the good news is, it is tried and tested by thousands of companies and organisations year after year with great ROI (return on investment) and some videos have even gone viral overnight and companies have greatly benefited from the outcome.
So take your first step forward confidently and don’t let the world wait further for your awesome videos. You’ve got nothing to lose and everything to gain!