Animated explainer videos are creative marketing or introductory videos that explain features or introduce the benefits and advantages of a new service, product or a complex concept, within a short 1-3 mins max. animation video.
Explainers are widely used for those instances where you’re presenting an intangible service, software or product or even introducing a new legislation which has many intricate and complex details and hard to explain without a mix of supporting visuals, character animation, infographics, narration, and sound fx.
Animated video explainers are highly popular within the startup community too and used mostly on a site front page or landing page to persuade prospects to join in or buy a product or service without hesitation and without having difficulty understanding what they’re paying for.
The explainer video production process starts with a professionally prepared script that condenses the important information that prospects or clients absolutely need to understand. It is the base upon which the whole video production is planned and produced.
The script is then converted into a storyboard with multiple rough sketch illustrations that represent the background scenes, the sequence of animated characters and other graphics or motion graphics, etc.
Then the voice over is recorded based on the script and all the explainer video production content is prepared to begin the animation process.
Eventually all digital assets like illustrations, voice over, background sound, sound effects etc. are imported into the video production software and the video animation is produced with a compelling visual storytelling style.
Animated explainer videos are also widely used by more established companies who mainly use explainer type videos to introduce and promote new products or services not yet known to the public.
Many charitable and other organisations also use explainer type videos heavily to raise awareness about certain causes like drug, drinking and gambling addictions, children and youth issues, animal protection, etc.
Animated explainer videos with their easily digestible storytelling style, clever conversational tone, humorous narrative, cute and pleasant animated characters and tastefully designed visuals and sound effects, rival and surpass TV advertising in terms of viewer engagement, cost effective conversion, raising awareness and successful entry into the market.